If you’re finding it more difficult than usual to attract and retain great candidates, then you’re certainly not alone.
Attracting quality candidates can be a tricky game – particularly because there’s an intense battle for candidates on the market.
In Q4 of 2023, 29% of businesses increased their recruitment efforts, showcasing a rise in demand for recruitment services.
To attract the top talent that’s there, companies need to invest in creative recruitment strategies to stand above the competition.
Here’s just how you can do that.
Take It Up A Notch With Your Adverts
Depending on the type of recruitment process you run, you may distribute an increased number of job adverts to attract candidates.
Job advertisements are a staple of the hiring process/
To find the best candidates on the market, you need to advertise the exciting new role you have and how great your company is.
This may happen through specialist headhunting campaigns – but more often than not, you’ll creative recruitment strategies and adverts will do the job.
Showcase your unique selling points and differentiate yourself from the other companies. Candidates are now looking for benefits that are more than just the ‘dress down Friday’.
Job descriptions are the first creative recruitment strategies where you can showcase your business’s personality and attract candidates.
Evolve Past The Voicemail - Leave Creative Messages
When you can’t reach a candidate, what’s typically the first thing you do?
If we had to guess, it would be leaving a text message, voicemail or email.
Whilst these have proven successful track records, did you know there’s something else you can do to increase your conversion rate?
Video is notoriously one of the most engaging formats and is 1200% more effective than other marketing content.
There are several reasons why people love it so much.
- Video can allow you to make a stronger first impression
- Candidates are more likely to click on a video that’s embedded into a message
- You’re more likely to receive a response if you personalise your communication
Continuous Communication
When engaging in creative recruitment strategies, you mustn’t forget the basics.
Communication in recruitment matters at every moment, especially when you’re trying to be more creative.
When attracting candidates, there is often a step that many hiring managers overlook – the gap between a candidate handing their notice in and them joining a new company.
This is a critical time when creative communication is needed to retain candidate engagement levels.
Demonstrating continual interest and communicating with your future hires creatively is guaranteed to boost their engagement levels and increase further applications in the future.
Embrace Creative Recruitment Strategies With DRR
We understand that candidate attraction can be difficult.
The job market is ever-changing and, at times, volatile.
Finding the ideal candidate who can help you take your business to new heights can be a long process.
If this is the case, you need the support of David Rose Recruitment.
We conduct specialist recruitment campaigns packed with creative recruitment strategies to only ever show you the best of the best talent.
Get in touch to discover more.
